Gucci welcomes Park Gyu-young as global ambassador
©Photo: Gucci

Gucci welcomes Park Gyu-young as global ambassador

Gucci embraces Park Gyu-young as its newest global ambassador, symbolizing a fusion of iconic Italian fashion and the vibrant allure of K-drama, heralding an age of inclusive, global style resonance.
October 7, 2023

A star is born in the world of high fashion, as Park Gyu-young, the famed South Korean actress, steps into the role of Gucci‘s newest global ambassador.

Gucci’s venture into the vibrant and infectious world of K-pop and K-drama is not a new narrative. The iconic brand, known for setting the trends rather than following them, has seamlessly intertwined its rich Italian heritage with the captivating allure of Korean pop culture.

The acclaimed actress, renowned for her roles in popular South Korean dramas, graced the small screen recently in the Netflix hit, “Celebrity.” The series, a candid look at the opulent yet cutthroat world of social media stars, is among her notable works. Just last month, she was a distinguished guest at the premiere of Gucci “Ancora” Spring/Summer 2024, the inaugural collection by the brand’s new creative head, Sabato de Sarno.

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Park’s journey to this pivotal moment is as diverse and colorful as the threads woven into a Gucci masterpiece. It began in 2016 with a cameo in the music video for “Crosswalk,” the leading track of Jo Kwon’s sophomore album. This opportunity catapulted her into the limelight, earning her subsequent supporting roles that showcased her burgeoning talent.

Her breakthrough came in 2020 with the lead role in “It’s Okay to Not Be Okay,” a Netflix romantic comedy that earned critical acclaim and a nomination at the 49th International Emmy Awards for Best TV Movie or Miniseries. Her star ascended, illuminating her path to significant roles, one such being in the apocalyptic horror series “Sweet Home.”

Gucci welcomes Park Gyu-young as global ambassador
©Photo: Gucci

The following year, her stellar performance in “Dali and Cocky Prince” earned her the Rookie Award at the KBS Drama Awards. The show, a romantic comedy, explores the unlikely love between a nouveau riche man lacking formal education and a woman from an esteemed family, illustrating the contrast in their worlds, a recurring theme in South Korean cinema.

Fans of the beloved actress can look forward to her upcoming role in MBC TV’s “A Good Day to Be a Dog.” Starring opposite Cha Eun-woo and Lee Hyun-woo, she plays a high school teacher who transforms into a dog after a kiss and seeks a partner to lift the curse.

Adding to the anticipation, the actress is set to join the ensemble cast of the highly anticipated second season of Netflix’s global phenomenon “Squid Game,” though the release date remains under wraps.

Gucci welcomes Park Gyu-young as global ambassador
©Photo: Gucci

As Gucci’s global ambassador, Park Gyu-young is in esteemed company, aligning with South Korea’s finest talents like Hanni, the frontwoman of the internationally acclaimed K-pop band NewJeans, Lee Jung-jae of “Squid Game” fame, and renowned singer-actress Lee Ji-eun, popularly known as IU.

The prestigious label’s roster of ambassadors isn’t confined to South Korea. It’s a global assembly of stars including Italian tennis sensation Jannik Sinner, esteemed Chinese actress Ni Ni, and the multifaceted actor and singer Xiao Zhan. Bollywood’s Alia Bhatt also graces the list, marking her as Gucci’s inaugural Indian global ambassador.

Gucci’s eclectic mix of brand representatives is rounded off with internationally renowned figures like model Kendall Jenner, music icon Bad Bunny, acclaimed actress Julia Garner, rap sensation A$AP Rocky, and celebrated actor Elliott Page, each bringing their unique flair and global appeal to the iconic brand.

Read more: Gucci Jewelry reveals Sabato de Sarno’s first campaign with Daria Werbowy