Kim Jones unveils Dior Men’s eco-friendly first denim capsule collection
©Photo: Dior / Anthony Seklaoui

Kim Jones unveils Dior Men’s eco-friendly first denim capsule collection

September 25, 2023
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Fashion enthusiasts and environmentalists alike have a reason to celebrate as Dior Men announces its first denim capsule collection, designed by Kim Jones. This highly anticipated line, which includes eco-friendly cotton pieces ranging from pants and shirts to bucket hats, is geared towards a younger, more casual clientele who are ready to trade their oblique suits for a Canadian tuxedo. With prices starting at 750 euros for a pair of slim jeans and going up to 1,900 euros for an overshirt, this collection marries casual aesthetics with sophisticated elegance, reinventing the men’s wardrobe for the modern era.

Kim Jones unveils Dior Men’s eco-friendly first denim capsule collection
©Photo: Dior / Anthony Seklaoui

Kim Jones, the mastermind behind the Dior Men’s first denim capsule collection, expressed his enthusiasm and nostalgia about the collection in a statement. “This collection is the first capsule dedicated to denim. It is composed of casual and sophisticated pieces, which are the perfect match for a men’s wardrobe,” Jones said. Reflecting on his youth, he added, “I remember when I was young, I went through a phase where I wore Vans, jeans, and a Stüssy t-shirt every day. Jeans are one of those basics that will stay with you for life. This is probably the last modern invention for men. It’s something cultural.” Jones, who boasts a vast collection of vintage clothing, has expertly blended workwear-inspired details with Dior’s house signatures.


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The collection highlights stitching on carpenter jeans and darts on back pockets, all while featuring the iconic Dior Oblique motif on specific linings and leather patches embossed with the Dior logo. In addition to the apparel, the collection also includes accessories such as the B33 sneaker and a cream and navy weekender bag.

Kim Jones unveils Dior Men’s eco-friendly first denim capsule collection
©Photo: Dior / Anthony Seklaoui

Historically, the first denim designs for men at Dior were introduced for the Spring/Summer 2003 collection by Hedi Slimane, the designer of Dior Homme between 2000 and 2007.

The Dior Men’s first denim capsule collection is a revolutionary blend of casual and sophisticated styles that caters to a younger, more relaxed audience.

Read more: Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services