In lieu of an in-person runway, Jonathan Anderson and Loewe’s team sent out a special self made lookbook that encouraged ‘’attendees’’ to participate in the creativity, titling the collection ‘’Show-in-a-Box’’.
That box, as big and as heavy as a folded massage table, being a package sent to ‘’attendees’’ that consisting of scissors, powdered glue, a paintbrush, all the tools necessary to wallpaper a room with life-sized posters of real people and a few celebrities wearing the spring collection, a border trim of his look book, or a loud, surreal wallpaper by British artist Anthea Hamilton.
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His latest collection for Loewe experimented with scale and volume via billowing sleeves and dramatically flared hemlines.
‘’This collection glorifies the hand embroidered, the hand woven, the handmade’’, Anderson emphasized before to point out that ‘’possibilities are endless, as long as the problem of showing fashion without a physical show is solved creatively’’.
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©Loewe
