Louis Vuitton Men’s Pre-Fall 2024 collection, masterminded by the talented Pharrell Williams, made a spectacular debut in the bustling city of Hong Kong. This show presented a fresh wardrobe for the modern man but also signified a harmonious blend of culture and fashion.
Pharrell Williams’ vision for Louis Vuitton Men’s Pre-Fall 2024 transcended traditional boundaries. The collection was showcased against Hong Kong’s iconic Victoria Dockside, a location steeped in history and modernity, perfectly embodying the spirit of the collection.
Pietro Beccari, CEO of LVMH Moët Hennessy Louis Vuitton, emphasized the brand’s commitment to cultural integration, stating, “We want to meet the local culture, to expose Louis Vuitton to local culture, and tonight we have the chance.” This sentiment was echoed throughout the show, as the collection paid homage to both the city’s vibrant history and its current role as a global fashion hub.
The collection itself was a blend of retro and contemporary styles, with Williams introducing a new kind of dandy. This modern dandy, inspired by sailor uniforms, flaunted double-breasted suits paired with flared trousers and middy collars, showcasing a unique sartorial elegance. The fusion of these elements with Williams’ vision resulted in a collection that was both nostalgic and forward-thinking.
Further enhancing the collection’s appeal were the Hawaiian prints in vibrant hues, reminiscent of ’80s Japanese electronic toys. These prints adorned camp shirts, suits, and even the iconic Speedy bags, adding a playful yet sophisticated touch to the collection. The utilization of different textures, like jacquard, sequin, leather cutout, and embroidery, demonstrated Louis Vuitton’s craftsmanship and attention to detail.
Accessories played a pivotal role in the collection, with Williams introducing innovative designs like Damier-covered magic-sticker sandals and 3D-printed chef shoes. These pieces, combined with schoolboy socks, added an air of relaxed elegance to the collection.
The finale of the show was as impressive as its beginning, with models showcasing Williams’ creations in a light, joyous manner. This display highlighted the collection’s versatility but also its ability to transcend traditional fashion norms, appealing to a wide range of tastes and styles.
©Photo: Louis Vuitton