Mads Mikkelsen appointed as Zegna's newest global testimonial
©Photo: Zegna

Mads Mikkelsen appointed as Zegna’s newest global testimonial

May 21, 2023
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In a recent, exciting turn of events, the iconic menswear brand Zegna announced Danish actor Mads Mikkelsen as their global testimonial.

This revelation comes in the wake of Mikkelsen’s eye-catching appearance in Zegna attire at the esteemed Festival de Cannes’ opening ceremony. The profound actor with a touch of earthiness effortlessly mirrors Zegna’s vicuna hue, a fitting symbol for his appointment as the testimonial.

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Although the official image (above) might be captured in monochrome, Mikkelsen in reality adorns a Zegna Oasi Linen vicuna overshirt, paired with an Oasi Cashmere crewneck in the same vicuna shade, and off-white trousers. This vicuna color, inspired by the South African llama, harmoniously aligns with Mikkelsen’s grounded persona.

Mads Mikkelsen, our new global testimonial, beautifully encapsulates the Zegna essence. His dynamic personality, combined with an inherent passion for his craft, aligns harmoniously with our brand ethos“, Zegna expressed in a statement.

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On his recent Cannes appearance, Mikkelsen showcased a bespoke all-black tuxedo suit from Zegna, stealing the limelight at the film festival’s opening night. This event coincided with the premiere of “Jeanne du Barry“, adding another layer of glamour to the red carpet. Zegna’s Milan headquarters lauded Mikkelsen’s grace and confidence, hailing him as the quintessential modern man representative of their brand.

I am deeply honored to be officially associated with Zegna. The creative vision of Alessandro Sartori, particularly his modern style aesthetics, is something I find truly inspiring“, stated Mikkelsen. He added, “Zegna’s steadfast commitment to quality, innovation, and craftsmanship resonates with me. I take great pride in aligning myself with such a renowned brand“.

Mads Mikkelsen appointed as Zegna's newest global testimonial

Mads Mikkelsen, born in Denmark, boasts an illustrious career, having starred in over 60 feature films. His diverse acting portfolio includes performances as Le Chiffre in “Casino Royale“, Igor in “Coco Chanel & Igor Stravinsky“, Gellert Grindelwald in “Fantastic Beasts: The Secrets of Dumbledore“, and the upcoming Nazi villain, Jürgen Voller, in “Indiana Jones and the Dial of Destiny“.

Zegna’s history of testimonials is studded with stars, including Mahershala Ali, the double Oscar winner, legendary actor Robert De Niro and Hong Kong’s singing sensation and actor William Chan.

Established over 110 years ago, Zegna has earned global recognition as a distinguished menswear fashion label, a crucial contributor to Italian tailoring, and a pioneer in fabric innovation. The brand’s creative direction is steered by the renowned Alessandro Sartori.

The Ermenegildo Zegna Group, managed by Chairman and CEO Gildo Zegna, is responsible for designing, producing, and distributing luxury ready-to-wear and accessories under the prestigious Zegna and Thom Browne brands. These high-end products can be found in over 500 stores across the globe. As of September 30th, 2022, the group directly oversees 299 stores – 242 Zegna and 57 Thom Browne – dispersed across 80 countries worldwide.

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