The Marni Resort 2024 (Cruise 2024) collection is a vibrant showcase of the brand’s signature artistry blended seamlessly with everyday practicality. This season, Marni continues to redefine fashion with its unique approach to design, championing handcrafted artistry and inventive styling.
Francesco Risso, the creative force behind Marni, emphasizes the importance of manual craftsmanship in the creation of the collection. Each garment, referred to as an “object,” is meticulously crafted by hand, embodying the essence of couture-like soft sculptures. This attention to detail extends to the collection’s graphics, which are as eclectic and distinct as Marni’s reputation suggests. The design team, proficient in a range of artistic styles, brings a diverse array of modernist influences to the table.
The Marni Resort 2024 collection, aptly named “Volume One,” is a testament to Marni’s journey across the globe, infusing the brand’s offerings with a mix of creative flair and more subdued seasonal presentations. While previous shows have celebrated the “exuberance of the hand” through performance, this collection finds balance in pragmatic designs that integrate seamlessly into daily wear, without losing the expressive uniqueness that is quintessentially Marni.
Risso’s collection is diverse in its offerings. It includes a range of volumes and shapes, from practical daywear staples to more artistic pieces. The signature Marni motifs of stripes, florals, and checks are inventively combined in unexpected ways, adding a playful twist to the garments. This mix-and-match approach is not just a visual delight but also a nod to Marni’s ability to blur the lines between workwear and sportswear, offering something for every fashion enthusiast.
An interesting aspect of this collection is its exploration of the concept of uniforms. Marni plays with this idea, adding a layer of spirited nonconformity to utilitarian designs. This is further accentuated by the use of diverse cotton textures, ranging from crisp poplin to durable canvas. Risso’s “cotton obsession” adds a tactile dimension to the collection, highlighting the brand’s commitment to material and texture.
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