For the Holiday 2023 campaign, Prada goes beyond traditional holiday themes to offer a unique blend of fantasy and reality. Renowned photographer Willy Vanderperre, along with creative director Ferdinando Verderi and stylist Olivier Rizzo, bring this vision to life.
The campaign features four acclaimed celebrities, each immersed in their own captivating universe. Maya Hawke of “Stranger Things“, Damson Idris of “Snowfall“, Louis Partridge of “Enola Holmes“, and Kim Tae-ri of “The Handmaiden” are more than just the faces of the campaign. They represent individuals traveling through their own imaginative worlds.
Prada’s campaign concept is both literal and metaphorical. The stars are placed in shimmering spheres that symbolize personal spaceships or pods. These spheres serve as metaphors for individual journeys to imaginary destinations, showcasing the limitless possibilities of the mind.
The backdrop for this campaign is a blend of the historic and the futuristic. The iconic 1913 Prada boutique in Milan’s Galleria Vittorio Emanuele II, with its classic checkered marble floor, extends into a vast galactic horizon. This fusion of a storied past with a forward-looking future creates a visual feast reminiscent of a star-studded sky seen through a telescope.
The beauty team includes hairstylist Anthony Turner, make-up artist Lynsey Alexander and manicurist Sylvie Macmillan.