In the hallowed grounds of New York, where the world’s tennis elite converge to clash on clay, fashion and sport have danced a harmonious ballet for years. This year, as the echoes of rackets and roars reverberate through the courts, Ralph Lauren marks a monumental 18th year of dressing the spectacle that is the US Open. A partnership that began in 2005 has flourished into an iconic fusion of athletic prowess and runway-ready looks.
Imagine a timeline punctuated with Ralph Lauren’s unique narrative; from crafting uniforms for the myriad on-court officials to enveloping the spirited ball crew members in threads that spell both style and substance. This tradition finds its heart once again at the 2023 US Open, with the brand ensuring it not only dresses the part but also truly lives it.
This year’s collection tells a story of yesteryears and tomorrows. The ball crew Polo, a rhapsody in navy, captures one’s gaze with a nostalgic nod to vintage rugby stripes, while cheeky yellow and green streaks break the monotony. It’s not just about aesthetics; it’s about a message. Ralph Lauren’s consistent commitment to a greener tomorrow shines through as these Polos boast of yarns spun from recycled plastic bottles. An initiative that began last year in collaboration with Wilson, recycling plastic tennis ball cans, gets a resounding encore, further championing sustainability.
And for those who want to wear their heart on their sleeve, quite literally, Ralph Lauren’s comprehensive Create-Your-Own program is the magic wand. From personalized Polo shirts, fleece, caps, tennis towels, to water bottles and tote, the fashion house provides a canvas for tennis aficionados to paint their US Open memories, ready to be picked up as they soak in the grandeur of the tournament. Customers can acquire these pieces using a cutting-edge printing and embroidery method both at the tournament and on ralphlauren.com. While at the US Open, attendees can relish the atmosphere as their designs take shape, being notified via text or email once their order is set for collection.
As spectators from around the globe tune in or flock to the US Open, Ralph Lauren ensures they can access this sartorial brilliance. From the vibrant stalls at the venue to the digital expanse of ralphlauren.com, the collection beckons.