Shu Qi, a household name in China and globally recognized for her exceptional acting skills, attended the Bottega Veneta Spring/Summer 2024 show in Milan last month, showing her support and commitment to the brand.
In this new role, an exclusive campaign with Shu Qi, captured by the talented photographer Sander Muylaert, features the actress in a variety of settings, highlighting the brand’s new Gemelli shoulder bag and a jacket made with Bottega Veneta’s iconic Intrecciato technique.
As a global brand ambassador, Shu Qi’s role goes beyond representing the brand; she also becomes part of Bottega Veneta’s ongoing journey to foster deep connections with the arts.
It is a relationship that the brand has cultivated over the years, staying true to its core values and Italian heritage. Shu Qi’s involvement will further strengthen this connection, as she is one of China’s most recognized public figures with a rich background in cinema and the arts.
Speaking about the collaboration, Shu Qi expressed her admiration for Bottega Veneta, highlighting the brand’s rich heritage and commitment to Italian craftsmanship. She noted the brand’s innovative creativity and global outlook, and acknowledged the cinematic quality of its designs. The actress praised the brand for its attention to texture, detail and movement, demonstrating a deep understanding and appreciation of Bottega Veneta’s aesthetics and values.
Matthieu Blazy, Creative director of Bottega Veneta, expressed his excitement at welcoming Shu Qi to the Bottega family. ”I am happy to welcome Shu Qi to the family, recognizing her commitment to creativity and enduring excellence in cinema,” he said. Shu Qi is the second global ambassador to join the Bottega Veneta family under Blazy’s creative direction, following Kim Nam-joon, better known as RM from BTS, who joined in March.
With her widespread popularity and an impressive career spanning nearly three decades in both box office hits and art house films, Shu Qi’s appointment is poised to amplify Bottega Veneta’s global resonance.
She starred in “Millennium Mambo“, “Three Times” and “The Assassin“, directed by the renowned Hou Hsiao-Hsien, all of which were screened at the Cannes Film Festival.
Her extensive list of awards includes three Hong Kong Film Awards, two Golden Horse Awards for Best Actress. She has also won Best Actress at the Shanghai Film Critics’ Awards, the Huabiao Awards and the Asian Film Festival. Qi’s influence extends to international film festivals, having served on the main competition juries in Berlin (2008) and Cannes (2009). This year, Qi also had the honor of serving as a jury member at the Venice International Film Festival.
In Venice, she has been spotted at major fashion events such as the Armani “One Night Only” event, as well as appearing in advertising campaigns for Michael Kors and Tom Ford Beauty, highlighting her versatility and appeal across different fields.