New Balance is an American sports equipment manufacturer created in Boston (Massachusetts) in 1906, well before Puma, Nike or adidas, by William J. Riley. The brand is at the origin of several major pairs of sneakers that have become icons in the sportswear landscape. One of the particularities of New Balance is that the company designs some of its products in the United Kingdom and particularly in Flimby but also in the United States.
New Balance Football has just signed Brazilian football prodigy Endrick Felipe Moreira de Sousa (known mononymously as Endrick). This is a move that shows
The New Balance 550, once a coveted retro-style low-top sneaker, is now available in a vintage-inspired design featuring intentionally scuffed soles and aged leathers.
Following the success of the “Virginia Is For Lovers” collection, DTLR, the iconic American lifestyle retailer, expands its prolific New Balance offerings with a