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New Balance

New Balance is an American sports equipment manufacturer created in Boston (Massachusetts) in 1906, well before Puma, Nike or adidas, by William J. Riley. The brand is at the origin of several major pairs of sneakers that have become icons in the sportswear landscape. One of the particularities of New Balance is that the company designs some of its products in the United Kingdom and particularly in Flimby but also in the United States.