With its latest offering, the Mini DolceVita, Longines has once again captured the hearts of women around the world. A true tribute to elegance, this timepiece has a distinctly contemporary flair while maintaining a link with its storied past.
Inspired by a Longines legend from 1927 and paying homage to the original 1997 DolceVita collection, the Mini DolceVita is more than a watch; it’s a statement. The 1997 collection famously brought to life the now iconic slogan “Elegance is an attitude“, and today’s Mini DolceVita refreshes this message for today’s dynamic woman. With softer lines, a reduced profile and a stunningly redesigned stainless steel bracelet, this modern classic strikes the perfect balance between trendiness and timeless elegance.
The Mini Dolce Vita is not only visually appealing, it’s a marvel of watchmaking. With a rectangular stainless steel case measuring 21.50mm x 29.00mm and powered by the high-precision L178 quartz movement, this timepiece is also water-resistant to 30 meters.
The collection shines with a model whose case is set with 38 IF-VVS Top Wesselton diamonds, creating a stunning visual spectacle. The Cosmo circular dial, housed in a rectangular case, features subtle contrasts, silver sunray backgrounds and a white matt hour track, all of which enhance its elegance. With painted Roman numerals and blued steel hands, legibility is never compromised.
Presented on a stainless steel bracelet with 198 links, the Mini DolceVita not only enhances the jeweled spirit of the watch, but also promises exceptional comfort.
The Mini DolceVita collection presents a wide range of color options and configurations, ensuring that there is a perfect match for every woman’s taste. From the classic to the fashionable, each timepiece is a radiant expression of elegance in ivory white, mint green, blossom pink and serene blue.
Longines’ commitment to elegance extends beyond the timepieces themselves. The brand’s famous slogan “Elegance is an attitude” is embodied by its famous Ambassadors of Elegance, such as Jennifer Lawrence, Regé-Jean Page, Kate Winslet, Suzy or Zhao Liying, who reflect the elegance inherent in every Longines watch.
Jennifer Lawrence, Longines Ambassador of Elegance, echoes this sentiment when she says: “Elegance is an attitude. Of course it is!” Meanwhile, Matthias Breschan, CEO of Longines, shares a broader perspective on elegance: “It is an opportunity to continually reinvent ourselves… always in keeping with our own tastes and values.”