Puma joins forces with Palermo FC for a striking collaboration

Puma teams up with Palermo FC to launch an exclusive sneaker collection. Celebrating the footballing heritage, the collection features striking pink and black designs that symbolize the vibrant spirit of the club.
December 5, 2023
by
Puma joins forces with Palermo FC for a striking collaboration
ADVERTISING

Puma continues its celebration of the timeless Puma Palermo sneaker by teaming up with Palermo FC for an exclusive special edition release.

ADVERTISING

At the heart of this partnership is a custom colorway of the Palermo sneaker. Adorned in the club’s signature pink and black hues, the design pays homage to Palermo FC’s rich history and dynamic presence in the soccer world. The aesthetic of the sneaker is further enhanced with thoughtful details such as Italian flag-inspired lace tips and the Rosanero’s majestic eagle emblem embossed on the heel, a nod to the club’s emblematic symbol.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

ADVERTISING

The campaign features Alessandra Impellitteri, a celebrated striker for Palermo FC, showcasing the synergy between the club and the sneaker. Shot at the iconic Stadio Renzo Barbera, Impellitteri’s presence in the campaign cements the bond between Puma, Palermo FC and the city’s vibrant football culture.

Puma joins forces with Palermo FC for a striking collaboration

Maintaining its classic silhouette, the Palermo low-top sneaker features the signature tag and toe construction. The pink upper, a bold yet elegant feature, sits atop a traditional gum sole, ensuring the sneaker remains true to its original, much-loved design.

This collaboration is a tribute to Puma Palermo’s longstanding influence on the terraces of 1980s soccer culture. Impellitteri joins an elite group alongside Jack Grealish and Dua Lipa who have worn the Puma Palermo sneaker in earlier phases of the Forever Palermo campaign this year.

The Puma x Palermo FC sneakers are available now at select Puma flagship stores and authorized retailers. Fans of both the brand and the club can look forward to more exciting developments from this partnership in 2024.

Read more: Discover the golden era: The new TAG Heuer Carrera Chronograph