Timothée Adolphe joins LVMH as Louis Vuitton brand ambassador for Paris 2024
Timothée Adolphe. ©Photo: LVMH / Nelson Rosier

Timothée Adolphe joins LVMH as Louis Vuitton brand ambassador for Paris 2024

Timothée Adolphe, the visually impaired sprinter known as the "White Cheetah," has been named Louis Vuitton's brand ambassador for the Paris 2024 Olympic and Paralympic Games, joining the prestigious group of athletes sponsored by LVMH.
March 27, 2024
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Timothée Adolphe, known as the “White Cheetah” for his speed and agility, has been named Louis Vuitton‘s brand ambassador and the seventh and final athlete sponsored by LVMH ahead of the Paris 2024 Olympic and Paralympic Games. The visually impaired sprinter, who specializes in distances from 60 to 400 meters, will be competing in the T11 categories for the upcoming 100-meter and 400-meter Paralympic events.

Adolphe’s impressive track record includes a silver medal at the Tokyo 2021 Paralympic Games, world championships in the 100m and 400m in 2019, as well as a European record in the 200m and world records in the 60m. His determination and talent have earned him recognition as a Knight of France’s Ordre National du Mérite in 2021.

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Louis Vuitton praises Adolphe for ”his contagious energy and his spirit of conquest” and states that his achievements perfectly illustrate ”values of excellence and daring dear to Louis Vuitton.” Away from the track, Adolphe is a passionate musician. He released his first EP in June 2021, followed by a single after his experience at the Tokyo Paralympic Games. He also developed the first inclusive multiplayer video game where sighted and visually impaired gamers can play together.

As a brand ambassador for Louis Vuitton, Adolphe joins a prestigious group of athletes supported by LVMH, including rugby player Antoine Dupont, swimmer Léon Marchand, and fencer Enzo Lefort, who have previously been selected by Vuitton and LVMH.

The luxury group is a Premium Partner of the Paris 2024 Olympic and Paralympic Games. It has provided financial support to a number of Olympic and Paralympic athletes, including gymnast Mélanie de Jesus dos Santos, wheelchair tennis player Pauline Déroulède and para-cyclist Marie Patouillet. All three are Dior ambassadors.

Read more: LVMH embellishes the Paris 2024 Olympic and Paralympic Games with luxury